The Business Side of SEO (Book) Amazon Best Seller

Why I have written this B2B business book!

I’m very active in discussing the ethics of SEO. I speak at digital conferences throughout the UK, educating both business owners and digital marketing professionals on what ethical SEO is and how digital marketing agencies should approach ethics with their clients.

The problem within our great industry is many SEO professionals and digital agencies make sales mistakes and create a potential conflict as they just don’t know any different. I’m on a personal mission to make a difference and build some trust back into the SEO industry. If by reading this book, it makes the digital marketing industry think a little differently in their approach to their own sales process as well as helping them to retain more clients, I have done what I set out to do.

Any B2B based business will benefit from reading my book

I have written this book to do my small bit to clean up the reputation of the SEO industry as I really love doing what I do and hate hearing horror stories of business owners getting what they think is ripped off. The truth is, I find that most SEO and digital marketing agencies do not set out to rip anyone off. They just fail to communicate correctly during the lead generation and sales process, which causes issues during the campaign.

A lot of the lead generation and sales advice I have given within this book can be implemented into any B2B business, so it is a worth while read for all.

The Business Side of SEO

Key questions answered within the book

  • How do you find prospects?
  • How do you present SEO services?
  • How do you close the deal?
  • What have you tried that doesn’t work?
  • How do you calculate the ROI?
  • What are the different revenue models?
  • How much should I charge?

 

  • How do you first approach a new prospect?
  • How do you work out the price of SEO packages?
  • How do you find people who value SEO enough to pay your prices?
  • How do you educate people so they do value it?
  • How do you set the right expectations?
  • What reaction do you get from a prospect?
  • How do I put a contract together?
Amazon No.1 Best Seller Within 24 Hours of Launch

The book publisher who worked with me on the creation and launch of this book, stated that this was one of the best launches he has worked on.

Within 24 hours of launching my book, it went to No.1 Best Seller status in three categories (including Marketing & Sales) within both the UK and USA.

The fact is, as a marketing professional myself. I made sure of two things:

  1. I created a book that people wanted to read, including information they needed to know.
  2. I ran a pre-launch digital marketing campaign.

Marketing a book is no different than driving sales to any business. I just used the skills I have to benefit myself.

Amazon Best Seller
Free Preview Sample

I have created a preview sample of my book so you can try before you buy.

As you can see - I'm not even asking you to provide your email address to download my book preview as I want you to read the preview sample without being forced to provide your contact details. I know, if you find it of value - you will contact me anyway with any questions you have.

OR >>> CLICK HERE <<< TO PURCHASE MY BOOK (Available in both Paperback and Kindle)

"You may know SEO, but do you know how to build and manage your business? To build a successful Digital marketing agency, you must have the chops to deliver client value and value for your firm. The Business Side of SEO lets you focus on delivering client value without sacrificing time and resources you need to expend on making sure you generate profitability for yourself."

Karl Hindle, Managing Partner at Wellspring Search

Karl Hindle

"There are not many books that you pick up again and again. Mark's no nonsense and sincere style is infectious. Nuggets on of info here and there to help the reader dodge the minefields of SEO. In fact I know this primer is valuable to me that I use it as my sole SEO reference."

Paul Isherwood, Business Owner at Stressbuster Works

Paul Isherwood

"Straight talking with actionable strategies. Mark is a regular down to earth guy with an almost obsessive passion... SEO and helping others achieve greatness. This book is an easy read which had me glued from start to finish. You’ll find strategies that will up your sales game and empower you to confidently engage business owners. You will find out how to get them to disclose their marketing budget and effectively evidence their return on investment."

Darren Hayward, Director at Fertile Frog

Darren Hayward

As mentioned above, I made sure I created a book that people wanted to read which included information they needed to know.

To make sure that happened, I performed a lot of my research for the book within the White Hat SEO group on Facebook - where I reached out to thousands of SEO professionals to ask them what they would find useful.

I was approached by the main admin of the White Hat SEO group to do an ask-me-anything live interview style about the business side of SEO.

By watching this webinar (video), it will enable you to see how my brain ticks when it comes to lead generation and sales.