SEO Questions: Most common questions I’m asked

General SEO questions

What is SEO?

Without going technical - It is a website marketing technique that has the ability (if implemented right) to drive an ever-increasing amount of people to your website who are interested in the products or services you provide. This is accomplished by getting your website ranking high on various search engines (including Google, Bing and Yahoo) for certain words and phrases that your potential customers use to find what you offer.

Will SEO generate me leads and sales?

I always say that it is a two-way thing. For SEO to have a direct result in increasing leads or sales, your website must provide enough value to ensure each visitor wants to contact you. In other words – people are coming to you with a problem. You need to make sure that your website explains how you can solve their problem and build enough trust so they want to contact you.

My website is getting lots of traffic but the phone is just not ringing. Can you help?

This is a very common issue that a lot of businesses face. In my experience, this is the result of you trying to implement an SEO strategy that is not focused towards you potential customers. If you book me for one of my personal SEO training days, I am certainly able to help you to put a new SEO strategy together and teach you how to effectively implement it.

Do you provide a magic SEO wand?

There are certain business owners who attend my SEO seminars who think that I am going to give them a big red button that they can press and overnight, their website is generating hundreds of leads. This however is not reality. I give you the ‘how-to’ knowledge but you need to invest time and effort into building an effective SEO campaign month after month.

FAQ's related to my personal SEO training

Do you need any specific equipment to provide the training?

I will bring my laptop so all I need is ability to connect my laptop to your main screen, plus a good internet connection.

What if I don’t have any room at my office for you to provide the training?

If you do not have a dedicated room for me to provide the training at your office, I can arrange a suitable place near you to provide the training instead. This is usually in a nearby hotel or business centre. You will however need to pay for this room directly.

Can I edit my site during the training session?

100% yes and in fact it is something I suggest as you learn better that way.

What’s the difference between your ‘ask-me-anything’ and ‘pre-planned’ personal training?

As the title suggests, my personal SEO training days are just that. I can turn up on the day and you can fire specific questions at me or get me to show you a certain SEO technique. If however, you prefer more of a structured training day, you can send me a list of requirements in advance and I will create a series of slides prior to the training day.

Will you provide me with training material?

Yes. You and your team will be provided with training documentation you can refer to. If slides are created, you will also receive a copy of those.

Can you provide your SEO workshop instead?

Sure. Some companies really like the structure of my set SEO workshop seminar but want more of a personal session where I train their in-house team.

FAQ's related to my SEO workshop seminars

Who is the workshops aimed at?

I have made sure that my workshop seminars are not tailored towards any specific level of business as I provide a complete overview that can be actioned on any niche. Some of the people that attend my seminars include, startup businesses, small business owners, digital marketing professionals and even bloggers.

Do you provide any other SEO courses other than what is listed?

It’s like this! If I get people requesting me to host a seminar on a certain aspect of SEO and there is enough interest so I can fill each workshop, I have no problem in creating more set SEO workshop seminars.

My location is not listed. Are you coming here?

I am planning on hosting my SEO workshops in various towns and cities throughout the UK. Feel free to connect with me via LinkedIn so I can send you details of an SEO course near you.

Do I require any previous SEO experience?

No. I train in a non-technical way so even people that have never heard of SEO before will be able to follow the workshop.

Will your seminars turn me into an SEO expert?

If only it was as easy as that. It has only taken me fifteen years to become a well-respected SEO expert. My SEO seminars will however provide you with enough basic SEO knowledge so you can plan and action an SEO strategy yourself without having to pay an agency.

All the tickets have been sold. Can you add one more into your SEO workshop?

I have a strict rule of keeping all seminars to a maximum of ten people. This way I can make sure everyone in the room understands what I am teaching. If all tickets have been sold and there is a real need, I have no problem with hosting a second seminar in your location.

I have special dietary requirements. Would this be an issue?

As refreshments and buffet lunch is included as part of each full day seminar, I will need you to let me know in advance if you have any special dietary requirements so I can inform catering.

FAQ's related to my online SEO training

Do you have an online SEO course I can sign-up to?

No. As the world of SEO is constantly changing, it would be wrong of me to create and sell a set online SEO course as it would soon become outdated.

Can you teach me advanced link building techniques?

Sure. My online training is dedicated to you and what you need to learn. I can train you on your weaknesses within the world of SEO techniques so you are not paying for me to go over stuff you already know. This is what makes my training so valuable.

What is the minimum number of hours I can purchase?

As stated on my online SEO training page, there are three different package options for you to choose from. If you select the pay-as-you-go package, you can purchase as little as one hour but you are not going to learn much in just one hour.

Will you become my SEO mentor?

I do offer SEO mentoring for digital marketing professionals. They find it beneficial as it help them to progress their career.

FAQ's related to my SEO consultancy service

I’m wanting to build an in-house team. Can you help?

Yes. I am finding that a lot of companies are now moving away from working with digital marketing agencies and bringing their whole marketing in-house. The problem though, is that these companies find it very hard to build and train a quality in-house marketing team because they don’t know SEO or digital marketing themselves. I can provide an SEO consultancy service where I help you through the recruitment and interview process to build the right team.

Do you perform the SEO yourself?

No. As a consultant, I don’t implement the SEO techniques personally. I work with you to ensure you have the right strategy in place and ensure your in-house team are implementing that strategy correctly.

I’m working with an agency but don’t understand what they are doing. Can you help?

Yes. I can provide a consultancy service where I’m hidden in the background and my job is to help you determine if the agency you are working with are doing an excellent job. I also help you to analyse their work to make sure they are providing what has been promised.

Got any further questions? No problem. Just submit them below!
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